Turn your porchlights off!
As a teaser to the launch campaign for the 2017 NRL season we recreated what happened in the Sutherland Shire in the lead-up to last year’s Grand Final where people all over the area turned their porchlights on. This was in response to a former legendary coach of the Cronulla Sharks commenting that “waiting for the Sharks to win a Grand Final is like leaving the porchlight on for Harold Holt”. The spot ends with the captain of the team symbolically turning his own porchlight off.
Following the teaser, we successfully launched the 2017 season with a 60 second spot building on the success of the 2016 ‘History Happens’ thought. The ad features the personalities of some of the rising stars of the game and highlights how supporters can play a role in making history happen for their team.