Cancer Council

Cancer Council SunSmart hat posters

2 in 3 Australians will be diagnosed with skin cancer by the time they reach 70. The good news is that 95% of skin cancers are preventable, and one of the best ways to prevent skin cancer is to wear a SunSmart hat.

So as part of a new pilot project, Cancer Council NSW asked us to create a series of posters to put up in schools, encouraging kids to wear SunSmart hats. 

The posters feature a series of ‘hat heroes’ — figures that kids recognise and look up to — and are now gracing the walls of classrooms and playgrounds in schools across NSW.

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