Citi UK – Citigold Expat
If you are an affluent expatriate, you would do well to engage the services of Citigold Expat. They provide wealth management expertise, investment opportunities and practical assistance to help you hit the ground running in your new country.
Citigold UK had bought cleverly targeted media in London, in areas with a high proportion of expats, so it came to us to develop a campaign that would explain their complex but compelling proposition. It was a super-quick-turnaround project with no time for a shoot, and working with clients 11 hours behind, but we were delighted with how it turned out.