citi: Instalment Plans

When you have to spend, spend wisely

Citi credit cards offer instalment plans that let you convert big purchases into smaller, fixed monthly payments at a lower interest rate. 

When we were pondering purchases to feature, one of our writers wrote an ad about an antique toy dog from his childhood, named Charles.

When that script was chosen we figured we could find a similar toy dog to shoot, but we were wrong. As it turns out, good lookin’ antique toy dogs are really hard to find. So we had to fly to Hong Kong to pick Charles up, fly him to the shoot in Kuala Lumpur, explain what Charles was doing in our hand carry, and then deliver him back to Hong Kong in one priceless piece.

All for the ad you see below.

Charles_BTS_860x660px.jpg
Citi_EPP_CHarles_860x660px_3.jpg
Citi_EPP_CHarles_860x660px_2.jpg

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