Citi: Global Currency Account
Launching an account for global citizens
The new Global Currency Account by Citi lets you bank and transact in up to 9 currencies, just like that.
So to launch it, we simply had to follow a global citizen as she uses the account to manage her global life. Using her Citi app, she can exchange currencies instantly; send cash to her daughter in London; and receive rent from her property in Hong Kong, all while flying to Europe to examine prototypes for her business. As well as the TVC, our work was seen at airports and all over the digital world.
This campaign, which was conceived locally, is now living a global life itself and being picked up by other markets around the world.