Citi: Global Currency Account
Launching an account for global citizens
The new Global Currency Account by Citi lets you bank and transact your money in up to 9 currencies, just like that.
So to launch this account, we developed a campaign that shows how its features can easily simplify the multi-currency lifestyle of a global citizen. In addition to the TVC, our work included advertising collateral at airports and online content all over the digital world.
Today this campaign is now living a global life itself - while it was conceived locally, other markets around the world are picking it up.