CITI

A brand new world of prosperity.

For Citi's 2018 Lunar New Year campaign, we created a full suite of assets from a singular static stock image. This included retouching to extend the image to work in each format, as well animating the background to create an engaging cinemagraph for social.

Original

  Original Image

Retouched

  Retouched image
  Press

Press

  Online

Online

  Online

Online

  Digital banners

Digital banners

  Facebook carousel

Facebook carousel