CITI

A brand new world of prosperity.

For Citi's 2018 Lunar New Year campaign, we created a full suite of assets from a singular static stock image. This included retouching to extend the image to work in each format, as well animating the background to create an engaging cinemagraph for social.

Original

Original Image

Retouched

Retouched image
Press

Press

Online

Online

Online

Online

Digital banners

Digital banners

Facebook carousel

Facebook carousel