Citi Asia – Global Wallet
The Citi Global Wallet is a powerful app feature that makes it easy to travel, transact, invest and live as a global citizen.
While the feature was being rolled out across Asia, we developed a series of videos to explain its benefits. A key requirement was that the videos were flexible; with multiple versions for multiple countries, they had to be quick to update, not requiring a shoot or complex animation, while retaining a premium, worldly feel befitting a more affluent class of customer.
So far we have created versions for Singapore, Thailand and the wider Asia-Pacific region, both in landscape and portrait formats. Where to next? Only Citi knows.