News corp

Bring out the super in your little heroes

We created a campaign to get people to buy the newspaper and pay a little extra each day for a unique and collectable Marvel comic. In TV we featured young kids inspired by the comics to do the little Superhero things that Marvel characters do, and in press and point of sale we used the iconic and vivid Marvel imagery to make a real statement. 

  Press Pre-promote

Press Pre-promote

  Press

Press

  Press

Press

  POS Standee

POS Standee

  POS Wobbler

POS Wobbler

  POS Poster

POS Poster