Newscorp

A phizz-wigging ringbeller of a campaign

It was Squifflingly Good Reading with News' Marvellous Roald Dahl Collection. From February 4, Dahlmaniacs all across Australia could collect their Dahl favourites with the paper. We launched the offer with a jumpsquiffling TVC, press, point of sale, digital and internal comms campaign.

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