Semi Permanent 2017

by Archibald/Willaims

Semi Permanent is a global design platform that curates live design events all over the world. In its 15th year, Semi Permanent 2017 brought a diverse group of internationally renowned designers and storytellers to the heart of Sydney for 3-days of inspiring talks, panels and workshops. Besides being committed collectors and sharers of good design, the Semi Permanent crew aim to be influencers who enable the design community to improve and grow – this year embracing the official theme ‘Design for Change.’

We sent 3 of our best designers to Carriageworks with a simple objective – get inspired. Of the 40+ artists and designers leading this year’s event, there were a few notable standouts. Vice’s Katherine Keating kicked off the 3-day event whilst speaking passionately about Vice Impact. The new global platform offers opinion, advocacy and a place where the reader can take action on the reported stories and articles immediately after reading them.

Founder of British agency DesignStudio, Paul Stafford, dove deep into the ideas and processes that back two of the biggest global rebrands in recent years – The English Premier League and Airbnb. Hearing from Paul was very insightful as he ran through the agency’s winning bid to re-brand Airbnb. DesignStudio set themselves apart from others from the beginning, transforming their London office space into a bedroom/kitchen for their first creative presentation – a welcoming surprise for the client’s long-haul flight from San Francisco. What a cool and simple way to capture the imagination of the clients!

Another guest speaker to make a lasting impression was 72andSunny Founder Glenn Cole, who took an inspiring and humorous approach as he took to the stage.  Rather than a shameless plug for his agency, or talking in depth through a high profile case study, he chose to highlight the positive impact an optimistic frame of mind can have on idea generation and the creative process at large. His 8-step guide to remaining optimistic in tough times is certainly something we’ll be embracing here at A/W.

A few frosty Bob Hawke Lager’s were enjoyed at the end of each day to reflect on all that we took in. It’s safe to say the event gave us all new insights and encouragement to tackle future design challenges in the ever-changing environment of our industry. We’re looking forward to seeing you next year Semi Permanent – you stay classy. 

Andy, Chad & Tom