NRL and Archibald/Williams incite Power for Change

by Adnews

The National Rugby League (NRL) has rolled out a new campaign that brings the game's community team initiatives to light.

'Power for Change' highlights the work the NRL’s Voice Against Violence program does across the country to educate young males to speak out against domestic violence.

The spot, developed by Archibald/Williams, features former Canberra Raiders Captain and 2016 ACT Australian of the Year Alan Tongue.

The five-minute content piece, supported by a 30-second ad, follows the Queanbeyan Blues junior rugby league team participating in the Voice Against Violence program, led by Tongue.

Archibald/Williams ECD Matt Gilmour says: “Seeing the NRL’s long term commitment to their community and the results they’re getting made us really proud to get involved and make sure their powerful stories are heard.”

The ‘Power for Change’ campaign will run throughout the year with additional stories to come supporting further NRL Community initiatives, including State of Mind, Women in League, School to Work and In League In Harmony programs.

NRL head of community Jaymes Boland-Rudder adds: “Our Community programs and our Power For Change campaign is at the heart of our game and is an opportunity to share our stories and show another side of our game that supports and nurtures fans of all ages.”

Andy Reynolds