Archibald / Williams to launch Somark Innovations products
Creative agency Archibald / Williams has been appointed to develop the brand identity and communications strategy for Somark’s SensaLab ecosystem launch. Somark, which has its headquarters in San Diego, is a data lab which looks into animal welfare. Somark has based its development and manufacturing operations at the Tonsley Innovation Hub in Adelaide, South Australia. The company will use its Adelaide base to develop technology that will greatly improve the efficiency and accuracy of pre-clinical medical research. More on the agency here.