A History Making Campaign
In 2016, every NRL Telstra Premiership game was broadcast live. Our task was simple; get footy fans to ignore this and go to the games instead. To do this we created a campaign that reminds them of the hair-on-the-back-of-your-neck exhilaration that only comes from being at the ground when history is made. The executions featured freakish things that happened on the field mixed with footage we sourced from the iPhones of people who were there when they happened. The campaign ran throughout the season and Final Series, and contributed to an increase across both membership and game- day attendance. History happened in the Grand Final with the Sharks winning their first ever Premiership.