The Australian

Ads that change with the news cycle

The Australian wanted some immediacy to their outdoor advertising - ads that would highlight the following morning’s front page and intrigue people into buying the paper. So for five weeks, in three states and over 6000 outdoor sites we created a new ad every day. With a generous 2 hours from brief to final artwork, it was a wild ride.

Outdoor

Outdoor

2-AUS006-Superlight_Beige_RIVKIN.jpg
AUS006-Superlight_Blue_billions.jpg
2-AUS006-Superlight_Beige_SCOTT.jpg
AUS006-Superlight_Blue_Kennett.jpg
5-AUS006-Superlight_Beige_WANDERERS.jpg
6-AUS006-Superlight_BLACKHOLE_2.jpg
7-AUS006-Superlight_Beige_CEO_2.jpg
6-AUS006-Superlight_SHIP.jpg
8-AUS006-Superlight_Beige_CAMPUS.jpg
4-AUS006-Superlight_Blue_CARS.jpg
8-AUS006-Superlight_Beige_MINING.jpg