The aUstralian

Engaging new subscribers

To give a warm welcome to new subscribers of The Australian, we created a sixty day lifecycle to help them get the most out of their subscription. It began with a welcome video from our editor, then as the sixty days progressed, they were sent additional engagement eDMs based on their reading habits. 

  Welcome eDM

Welcome eDM

  eDM templates

eDM templates

  eDM templates

eDM templates

  eDM templates

eDM templates

  eDM templates

eDM templates