SCHF

Sydney Children’s Hospitals Foundation have an army of donors, volunteers and fundraisers who all unite to make the lives of sick kids brighter.

We got some of them together to make a real difference to the life of one young boy, Ollie.

THE BIG IDEA

The Movement of Many are an integral part of the
work that SCHF do. These dedicated donors, volunteers and fundraisers tirelessly raise money to make the lives of sick kids brighter.

We picked one kid and told his story and, with their help, created a giant 5-storey mural as an everlasting embodiment to both his strength and the great work that they do.

THE RESULTS

We saw a 242% uplift in engagement and website activity which has remained steady even after the campaign went off-air. Most importantly, we had over 400 people sign up to be part of the Movement of Many.

We’ve also doubled unprompted awareness
which is incredibly important given the clutter
of the charity space.

Importantly, we created a lasting piece of art
that is seen by 1000’s of people every day.